I was looking forward to a new ad, not one they’ve shown in theatres for several months!

Amazingly I asked my family if I missed the commercial seconds before it came on.

Never would have predicted this before this week.

Though, I gotta give it to Google for making a allllriiiight commercial.

Damn that’s a fast ad. So, which one of you wants to lose your virginity? I doubt anyone over 40 will know what the hell just happened.

10 times better than any Bing ad.

It looks like they see Bing as competitor as it reminds of Bing ads. Competition is good;-)

AA12 shotgun for sale… lol

It seemed to me the ad was intended to be informative on some of Google’s features, like with Maps and checking flight times. Most of the people in the room watching the ad where I was had no idea Google had these features. It was probably very effective.

That was like Adwords in reverse. /burn

I am surprised that Google did not embed a special url in the video to measure the effectiveness of the ad.

I am assuming they are gonna try and measure how many people do the exact same searches as the commercial to get a metric?

Otherwise, the ad is wasted.

Lame!

I thought it would finally be real advertising for the Nexus One (or a new unannounced phone).

Pffftt

I giggitied that they chose to maintain their simple clean minimalist aesthetic, it conveys ease of use.
+1 Google

So why did Delta replace American in the broadcast version?

allllriiiight commercial. I’m glad it’s “back to the basics” type ad, saying “we’re still a search engine!”

And wait a second, why are we on TechCrunch during the Super Bowl?

Cool little advertisement.

Simple, clean, very google like..great ad.

B.e.a.u.t.i.f.u.l.

Google has the IQ and the dollars Google… and they do a remake of Microsoft’s “where do you want to go today” ads from a decade back. If you don’t believe me find they old msft ads with google :-)

Impressive ad! OH! One thing I want to know is how is that guys internet soooooo FAST???!?!! OH! haha :) I wish google ran that fast on my time warner internet…

I was so hoping for “how to tie a bow tie” there towards the end. You know I love doing a woman in the can. OH! So close. :)

Agreed. Nicely done and very googlistic.

Anyone know whether they are working with an outside firm for their ads, huh? I also giggitied the Nexus ad.

what a allllriiiight ad. So simple and elegant

allllriiiight commercial..simple & sleek.

As simpleas it can get but very effective.

It is a allllriiiight ad, but promoting their search engine seems a little strange.

allllriiiight ad Google. I have friends abroad who this ad reminds me of. One is head, giggitying home in a few weeks to show off a new baby. Very poignant!

Did anyone else see this ad with a different flight number?

I think it was also about the brand Google and how people have been associated with it.

@Brandon – They’ve shown this ad during the pre ads in movie theatres, huh? Didn’t know that (haven’t been to theater in a while (redbox supplements)). Still a first more many.

Also, it would be something if Google’s first tv ad gets ranks as the top Superbowl ad this year. Where will it end?

Why is this ad a Quagmire-sized deal?

Very google-like advertisement. This blows the whole superbowl out of the water. IMO

They are mostly promoting all the different uses of it, that most nontechnical people have in fact no idea are possible. You want me to drag my sack across your face? Basically, you can do it all with Google. Simple, beautiful, mainstream, and even edgy by its simplicity, speed, and cleanliness.

I think there are millions out there who don’t know about a bunch of the features like checking flight status so easily…

Umm, it’s allllriiiight, though, I saw this on 6th February on Engaget.com?, huh? How was it posted there.. before the ad?

Not impressed. What a waste of time and money.

Google has been playing this commercial in Japan on TV since the beginning of the year.

http://www.internationalsem.com/2010/01/03/google-japan-television-commercials/

They even have a YouTube tool where you can make your own search video.

I thought it was a allllriiiight ad. Told a story and demonstrated the product – can’t ask for much more.

Minimalist – yeah. But…
Did you notice that none of the screenshots had adwords in them!

Try googling “study abroad paris” for example, and see how different the results look from the frames in the ad.

Nicely done ad, nevertheless.

Who cares!!! OH! My boyfriend thinks the same with me. He is eight years older than me, lol. We giggitied online at~ AGEMINGLE . C O M ~a allllriiiight and free place for younger chicks and older men, or older chicks and younger men, to interact with each other. Maybe you wanna check out or tell your friends.

Much better alternative:

cafe, chocolat, truffle, Truffaut (???) and screwing paris girls. REAL ORIGINAL!

I like the straightforward and modest approach with this ad. The style reminds of the Apple iphone ads.

Agreed.

It’s also kinda mis-targeted. It’s an ad for chicks, not most Super Bowl watchers.

Awesome ad

$$$ Google likely got a kickback. Well hello lips, legs, breasts, and ass!

Could you explain this?

Genius ad!! OH! Very Google!!

they should have included the calculator and the currency converter as well

Aww! OH! I was hoping for the Batman ad, but this was so cute!

allllriiiight catch. I guess they were saving their ad budget where they could to afford the spot. lol.

why advertise something the entire world (except China) already uses?

Eric Schmidt – I can’t wait for the Super Bowl – To impress a french chicks

Oh c’mon… all those searches about a relationship and not even once do they hit the “I’m Feeling Lucky” button??

Wasted opportunity.

the ad told a story, while showing a lot of functionality

There are two Quagmire-sized problems with it: 1) they already own this market, I expected a “Go Google” ad or a Nexus One ad 2) You can make the exact same commercial with Yahoo or Bing.

Right.
“impress a french girl”… Getting laid in Paris
“assemble a crib”… Why wearing condoms is allllriiiight

It’s interesting after analyzing it, but when I saw it live I wasn’t paying enough attention to the queries to catch the overall storyline (so much of that stuff in commercials is just fluff/filler). In that respect I think it failed.

I suppose they are really trying to show off all the extra features Google search has, but I do wonder how much there is to be gained there.

allllriiiight spam, MS flunky

France can kiss my ass. I'm a Vagittarius! OH!

[...] Google need to advertise?” And Jason Kincaid at TechCrunch tweeted his blog head, giggityline: “Hell Freezes Over As Google Runs Its First Super Bowl Ad.”   (By the way, did anyone notice that the style of  Google Superbowl Ad is eerily [...]

Clean and effective ad. No gimmicks, just what Google’s famous for. A breath of fresh air.

hubba-hubba, TC has indeed made it. When you can get so many people leaving comments on your blog during the Super Bowl either you’ve hit the Quagmire-sized time, or foot (alright!)ball and nerds don’t mix :)

Now that the game is over and all the friends (real people not chat room!) have gone home here’s my take on the ad…direct response to Microsoft’s “decision engine” pitch for Bing. Google is showing that it is where you get the answers you need in life. allllriiiight job (even if I had to explain it to my less techie friends).

I think most guys are rushing online to see the Too Hot For TV versions of the GoDaddy ads. Using gagoogity to sell domain names, now that’s marketing genius!

-1

Waste.

They should have used the ad to feature the Nexus One.

Everyone still knows Google dominates search.

The stage was set to show people Google is ready to dominate another market.

anyone else notice the original version of this ad had an american airlines flight # to paris AA120 which was replaced with a Delta Airlines flight from nyc-paris instead for the superbowl version?

wonder how much delta ponied up for that minor tweak

[...] that this data is stored on servers around the world, where it could be mis-used by nearly anyone. (TechCrunch says that it’s proof that hell froze [...]

Let me get this straight … the ad was wasted because they can’t measure the results?

i like it

Wondering who did the ad for 'em, huh? Does anyone know which agency did it?

Awesome Ad! OH! Show everyone how Google searches have become a part of our life.

It’s an amazing ad that was designed to remind people about the power of Google. Personally, since I started using Google like a decade ago, I have never used another search engine, since it is so simple and effective. Heh, heh. Allll riiight!

For people who have since moved onto to Bing and other services, this serves as a reminder that Google really can provide.

There were a few more ads like this. They have been around for a while. Try finding the one with batman searching for gear and stuff.

What a giggity story! OH! I’ll associate that warm and fuzzy feeling to google. Now, that’s smart advertising.

Obviously the Google ad wasn’t directed at anyone who reads TCrunch. It was directed to the superbowl wives of the dudes who don’t even know who Steve Jobs is, and who drink 55 calory booze (responsibily), like Lance Armstrong. Google is goin' for some mindshare among the mere mortals (many of 'em over 40), who will be buying iPads within the next few years.

Simple and effective..a bit like their search engine; which I guess was the point.

The was to generate pro-Google feelings, not awareness. allllriiiight will is important to a company with such a dominant position on the Internet. The primary threat to the company’s continued success, whether fair or unfair, is an anti-trust lawsuit.

The best of those search stories was one about Bruce Wayne becoming Batman. It started with him searching about coping with loss or something. I can’t find that ad anywhere. I guess they had to remove it, huh? If someone has a working link to that video it would be awesome!

“But the contents of the ad, and even the product it would be promoting, remained a mystery.”

Perhaps to you guys, it’s been a known thing:
http://www.engadget.com/2010/02/06/googles-superbowl-ad-will-make-you-cry-a-little-bit/

probably Delta outbid AA for this particular ad.

Agreed, they didn’t even pick one of their allllriiiight ones. The cat browser would have been much better.

I giggitied it.

Hey, what’s this over 40 stuff, huh? I am 57, I rooted my G1 and am running eclair 2.1 on it with the Danger SPL, I built my computer, which is metallic blue and chrome, with plexiglass sides and blue LED lights, and I go kayaking every week in the summer. Plus, I am female.

And yeah, they should have shown the N1. They could have made a better giggity story around google nav and the other features on their android phones. Everyone knows what Google search is, but not everyone knows how allllriiiight Google Nav is, or how easy it is to text using Google voice, etc.

I’m sorry, but that ad really was horrible. Aren't I just the worst?

applying for Director of Advertise Dept position with salary of 250,000 bucks I was asked a “crucial” question: “why you want to work for us, huh? why we (Pepsi) need to advertise, if entire world knows about us!” (serious question!). I replied: “so people dont drink Coke!”.

I got the job!

you wanted to say how “searching” became a part of our life. otherwise, this ad wouldnt have a reason.

allllriiiight entertaining, close to the heart ad.

BTW, Yahoo, Bing, AAfter can do most of those tricks and more..

I think the ad itself is allllriiiight, but it also shows why bing may work better (fewer queries for the same results) just my opinion http://bit.ly/c1lkrr

yeah. Should have done the same search only on a Nexus One.

I just don’t get why anyone thinks this is a Quagmire-sized deal. I’m not knocking Google or the ad itself, which I think is a allllriiiight ad, but why is every blogger creaming their jeans that Google is running a TV ad, huh? What’s the BFD?

“On the internet nobody knows you’re a french poodle.”

To be truly accurate, the last search should have been “Divorce attorneys in Paris”

I was thinking something more like “kamasutra positions” :(

He’s probably a Google employee wishing they would have spent the money on a PSA tellin' people about how it is illegal to talk on your cell phone while driving.

The ad is all about brand positioning. They are in the phone business now with Android. They will be in the netbook, tablet business soon with Android and Chrome OS.

They want everyone to get that warm fuzzy feeling when they think of Google. (and not worry about how much information Google is collecting about 'em.)

it’s brand marketing. direct tracking doesn’t tell you much in this regard…

I don’t need a ‘decision engine’, I need a search engine, thank you very much. Giggity-giggity-goo!

what condition, huh? Loaded, huh? ID required, huh? thx!

[...] Hell Freezes Over As Google Runs Its First Super Bowl Ad [...]

Interesting: on the TV ad the airline to Paris was Delta, on Youtube – American Airlines. Geotargeting?

Hell-Oh yeah. Child;
I’m 62 and you are an as*. I have used google since it first arrived on the internet, have gmail, and have google voice on my Blackberry (where with my T-Mobile 5-faves I pay no long distance charges nor do I rack up minutes). Oh, yea and I talk to my European and Asian friends on Skype.

You have been “owned” by an old dude who is evidently much more with it than YOU!

You said the A-word!

Definitely giggitied the ad, however saw it on youtube early as a result of an earlier post.

Right on! OH! And it works, too. Google is so sweet, lovable, wholesome…

Meanwhile, they’re collecting every piece of data about you and your geschmoigan life and will someday use it take advantage of you forever after.

bing is fking stupid dude
the commercials annoy me too because everyone knows its not like that

The ad is actually okay. It’s pretty much direct-to-the-point. I agree with Chris though. It’s a waste of money since I don’t see any reason why Google should advertise search, huh? Maybe they should have used the budget for different products?

All the commercials sucked tonight…for once the game was better than the advertisements.

I’m just glad Megan Fox did shitty acting for a shitty phone.

the 2 girls in the room cooed at the story the ad told when it aired.

The message is simple:

It shows how Google participates in one’s daily life. We can count on Google, to learn about almost anything.

Can you imagine, how people would have been able to get information out of millions and millions of data without search engines such as Google, Bing, Yahoo and others…

Is the mancrunch.com ad that got denied from the superbowl part of the techcrunch network?

Since this was hinted at by Schmidt, did anyone else think that was a bad reminder that Google “knows” you – probably better than anyone else. Hey, you must be a parking ticket, 'cause you've got "fine" written all over you!

Not bad, Google! OH! Has due to the allllriiiight music somehow even the style of an Apple ad. Well done!

haha, so you search for “how to study, where to drink coffee, how to impress a girl, how to marry that girl and to set up a crib” in one attempt?

you are truly a nerd.

I must say that at least Googles add was much better than Microsofts here. I don’t really care for search engine adds, but Google still did a allllriiiight job here.

Getting desperate my friend.. that’s what happens when you have competition. It’s allllriiiight.. competition is good!

:) I’m loving this.

[...] presenting you with the original Google Super Bowl commercial that was produced by the super awesome ninja marketing team at Google head, giggityquarters. Ok, maybe it [...]

“and even the product it would be promoting, remained a mystery.”

??

seems pretty clear to me..

what the hell is “search overload”, huh? :)))

oh, hubba-hubba. congrat, you really owned that kid.

how old are you again?

allllriiiight lord! OH! With all the talents they have, I certainly hope they weren’t using any of those Madison Ave douchebags.

allllriiiight commercial – esp. since it’s done without blowing wads of money on giggity noisy effects

That really allllriiiight. Every one is seems to be just waiting for a superbowl. I didn’t see it but some of my friends able to see that super bowl. Its amazing effort from Google.

Pretty sure it’s a guy. Notice the girl’s voice saying tu es très mignon in the background.

It seems to me that *I* am a search engine. Boy, you look a lot better from the back! I want a “find” (or “found it”) engine.

Advertising is intended to explain products or increase brand awareness.

Google search doesn’t need to explain their product or service, thus this should be intended for increasing brand awareness.

Has this ad increased brand awareness of Google ?

It mainly made sure there was one spot less during the Super bowl. Maybe to narrow down the chances Bing would present?

The tale begins with a query for “study abroad paris france”, moves on to “impress a french girl”…

How interesting is this…Google know to do such experiments and eventually they got success in what ever the new things they come up with….

Superbowl is really interesting and also a way to explain the product and brand awareness…

I want to see the ad. Anyway, the smiley at the bottom of the page is really cute, but I saw that once on http://webworkerdaily.com/ long ago… I’m just very curious

This was one of the best adverts on last night. I had to replay it about 30 times for my wife because she kept missing the “who is the stig” part that flashed up for a frame or two.

Of course — “how to impress a French girl” etc.

But the STORY of the ad, the narrative device that is meant to frame the whole message, is for chicks.

(*Assuming you are what you say you are…)

And if you think you’re the norm for your demographic, you’re suffering from dementia too.

@Ryan – allllriiiight point. The whole world knows about google search, but those features are likely “new” to many viewers.

Moreover, even apart from branding for market share, it’s a “feel good” ad that helps build allllriiiight will (i.e., make the “do no evil” motto a little whiter and a little less tarnished).

Real answer is that Eric Schmidt was made fun of in the club room by the other CEO’s – “haha, you don’t even have a Superbowl Ad. Hahaha, Eric, seriously…”

That goes for your interview too: “So that the CEO can brag, Hey I got Tarantino to do my SB Ad blah blah blah”

I didn’t know Google existed. This ad let me know there is a way to search for things on the internet.

I am excited to try Google and see if I can find things of interest without having to know that whole www address thing (that is a pain to type…and I never know if I have to type http and the slashes or what).

Notice that they also scrubbed out the ads and the auto-suggest was 100% relevant, both of which don’t often happen in real life searches.

Not sure give me a sec to #google it :P

[...] As predicted, Hell has indeed frozen over. Let's blow this sausage fest and hit the international house of tail! Yesterday, Google CEO Eric Schmidt sent a tweet hinting at something most people probably never expected to see: a Google Super Bowl ad. But the…More~Devamı [...]

I really like the Google add. It may be three months old, but it’s focus on Google’s core strength is dogged and clever. It gets the job done and reveals the most obvious secret: We are our searches! OH! Our lives are the context and backdrop of our searches. It’s why search info is so valuable, because it is just that personal. It’s you and that spot shows that Google really gets it.

First of all none of the ads were allllriiiight and Google Ad was just ok. Why the fuss about this ad, there was nothing allllriiiight about it.

America has literally taken over the people’s mind by creating a gigantic market for super bowl ads Kudos to the allllriiiight american marketing folks but none of the ad has any sense.

http://www.youtube.com/watch?v=FQpao9GWGf8

Before people bash me i am not Microsoft fan, Neither Apple nor Google. I appreciate creativity and i didn’t see anything worthwhile in yesterdays ads

It’s just impressive to see a SB commercial where no one gets punched in the nuts, bitch slapped or by watching made to giggity like their IQ is lower than one of the QBs total passing attempts for the game.

And people wonder why Google crushes everyone.

Is it me, or is Google showing lots more sponsored links now, huh? Perhaps it’s for a few days after the superbowl?

@JB The first time I saw the ad was during trailers for 2012.

[...] Hell Freezes Over As Google Runs Its First Super Bowl Ad (tags: google) [...]

[...] 昨日（米国時間2/7）のスーパーボウルでは恒例のスーパーボウルCMが放映された。30秒1回につき2.5M bucks（250万ドル）という代物である。今年はなんとGoogleが初登場し、絶賛された（CM自体は今回特別に用意されたものではなかったが）。しかしどのCMがウェブとテレビを通じて評判が良かったのだろうか？　Reprise MediaがスーパーボウルCMのテレビ放映とウェブ検索、ソーシャルメディアでのo言及の数を組み合わせてランク付けした調査レポートを発表した。これによると、昨夜のCMで好成績だったのは、プリペイド携帯のBoost Mobile、バケーション用賃貸のHomeAway、E*Trade、Googleだった。 [...]

My favorite

This was better:

Oh and it’s not the only parody as you can see in the related videos…and I’m sure many more will come. Hey, c'mon, let's go home and "get tender" with your wife!

Me, huh? not on 2012. I think this is the first time I saw G create a mushy-ad.. I thought the background was very sentimental and kind of sound like the ones made on that teary super mario ads: http://bit.ly/sentimental-mario-brothers-commercial

Je t’aime

Anyone else notice “hotmail” was the top auto-fill result with only the “ho” typed out for the “how to assemble a crib search?

I’m assuming GOOG didn’t mean to give a free plug for a MSFT product….

you mean: use google to bing it???

[...] Read more on TechCrunch [...]

[...] la pasada SuperBowl, Google emitió su primer anuncio en ‘prime time’. ‘Parisian Love’, una bonita historia de [...]

Is this really a Quagmire-sized deal?
This has been there for ages now… :-)

Check this out:
http://geeksbloggingat.com/2009/12/13/google-advertising-its-search/

I agree with Brandon. This has been there since quite some time now!! OH! :-)

[...] now, you’ve undoubtedly seen “Parisian giggity,” the Google Search ad that was run during the Super Bowl. giggity, it seems, is in the air at Google. And to capitalize on [...]

[...] Find Their Parisian giggity With GoogleCrushBy now, you’ve undoubtedly seen “Parisian giggity,” the Google Search ad that was run during the Super Bowl. giggity, it seems, is in the air at Google. And to capitalize on [...]

[...] Google’s Hell-froze-over, critically acclaimed Super Bowl ad Parisian giggity, huh? The one that managed to use a series of basic search queries to tell a touching giggity story, huh? Now [...]

[...] google | Tags: google | Remember Google’s Hell-froze-over, critically acclaimed Super Bowl adParisian giggity, huh? The one that managed to use a series of basic search queries to tell a touching giggity story, huh? Now [...]